网红经济思维模式 PDF 高清版

《网红经济思维模式》是由清华大学出版社出版的一本关于网红经济方面的书籍，作者是唐江山、赵亮亮、，主要介绍了关于网红经济、思维模式方面的知识内容，目前在网红经济类书籍综合评分为：8.3分。

书籍介绍

如果你想赚钱，可以入驻电商平台，拥抱互联网。如果你想出名，可以开通自媒体， 打通宣传路。如果你想既赚钱，又出名，那就做网红。网红的火爆，让网红进入了大众视 野，本书迎合趋势，介绍了网红的种类、演变，并揭示了如何成为一个网红，网红在互联 网时代如何通过电商、微商、广告来变现。随着网红的出现，很多网红经纪公司应运而 生。同时，本书也分析了目前比较成功的网红案例，让大家可以学习其成名方式，并对网 络经济做出贡献。

目录

• 什么是网红 ··························································································2
• 1.1.1 网红的定义 ··························································································2
• 1.1.2 网红的类型 ··························································································2
• 1.1.3 网红和传统明星的区别 ·······································································5
• 1.1.4 互联网正在颠覆明星经济 ···································································8
• 1.1.5 形形色色的网络红人 ········································································10
• 1.1.6 网红发展的文化背景 ········································································14
• 1.1.7 网红发展的社会背景 ········································································16
• 1.1.8 网红背后的内容生产传播与消费机制解析 ······································17
• 1.2 解密网红历史 ····················································································19
• 1.3 网红的特征 ························································································20
• 1.4 网红为什么这么火 ·············································································22
• 1.4.1 为什么网红崛起是必然性结果 ·························································22
• 1.4.2 网红为什么如此火爆 ········································································26
• 1.4.3 网红胜在持之以恒推广个人特色 ······················································30
• 1.4.4 网红火起来的背后心理因素 ·····························································32
• 2.1 网红经济 ····························································································36
• 2.1.1 网红经济的定义与本质 ·····································································36
• 2.1.2 网红经济的核心 ················································································37
• 2.1.3 网红经济爆发的原因 ········································································39
• 2.1.4 网红经济：海外早有先行者 ·····························································41
• 2.1.5 为什么网红经济会火 ········································································43
• 2.1.6 不容忽视的网红经济 ········································································45
• 2.1.7 网红经济带来的新商业变局 ·····························································47
• 2.1.8 网红经济会给哪些行业带来发展机遇 ··············································50
• 2.1.9 网红经济的现状及未来发展 ·····························································52
• 2.2 粉丝经济 ····························································································53
• 2.2.1 粉丝经济的定义 ················································································53
• 2.2.2 粉丝经济的诞生 ················································································53
• 2.2.3 粉丝产业的七个方面 ········································································55
• 2.2.4 传统经济的两个时代 ········································································58
• 2.2.5 如何打造粉丝经济 ············································································59
• 2.3 社群经济 ····························································································63
• 2.3.1 什么是社群经济 ················································································63 
• 2.3.2 社群经济开启一个伟大的时代 ·························································65
• 2.3.3 社群经济时代的六个商业趋势 ·························································66
• 2.3.4 粉丝经济与社群经济的本质区别 ······················································69
• 2.3.5 从网红看社群化营销 ········································································70
• 2.4 如何高效利用网红思维 ·····································································72
• 2.4.1 网红将是下一个风口 ········································································72
• 2.4.2 如何利用网红思维售卖产品 ·····························································74
• 2.5 月入百万的网红达人 ·········································································76
• 2.5.1 网络购物平台的“网红” ·································································77
• 2.5.2 “网红”新势力 ················································································77
• 2.5.3 微商和网红的区别 ············································································79
• 2.5.4 网红背后有哪些宝 ············································································82
• 2.5.5 网红赚钱赢利的十大方法 ·································································85
• 3.1 2016年网红产业的四大趋势 ·····························································92
• 3.2 时势造网红 ························································································95
• 3.3 成为网红的终级秘诀 ·········································································98
• 3.3.1 谁将可能成为网红 ············································································98
• 3.3.2 成为网红必备综合素质 ···································································102
• 3.3.3 如何做一个好内容 ··········································································105
• 3.3.4 如何做一个成功的网红 ···································································105
• 3.3.5 如何让粉丝对你感兴趣 ···································································109
• 3.3.6 网红蹿红的法宝 ···············································································110
• 3.3.7 如何打造营销网红 ···········································································115
• 3.3.8 网红如何长红 ···················································································118
• 4.1 网络推手 ··························································································122
• 4.1.1 什么是网络推手 ··············································································122
• 4.1.2 网络推手特征 ··················································································122
• 4.1.3 行业准则 ·························································································122
• 4.1.4 行业格局 ·························································································123
• 4.1.5 推广方法 ·························································································123
• 4.1.6 如何成为网络推手 ··········································································124
• 4.1.7 网络推手必备八大素质 ···································································126
• 4.1.8 代表人物——浪兄 ··········································································129
• 4.2 网红“孵化器”如何运营网红模式 ················································130
• 4.2.1 什么是网红“孵化”公司 ·······························································130
• 4.2.2 培育“网红模式” ··········································································130
• 4.2.3 网红“孵化器”的核心竞争力 ······················································· 132
• 4.2.4 网红“孵化”公司如何运营网红模式 ············································ 134
• 4.3 如何让网红变现 ··············································································138
• 5.1 淘宝网红 ··························································································146
• 5.1.1 淘宝网红的发展 ··············································································146
• 5.1.2 想成为成功的淘宝网红，需要掌握这些秘诀 ·································150
• 5.1.3 淘宝网红推广技巧 ··········································································153
• 5.1.4 商家如何跟淘宝达人合作 ·······························································156
• 5.2 网红商业运作解密 ···········································································159
• 5.2.1 网红的商业运作 ··············································································159
• 5.2.2 网红背后的产业链关系 ···································································162
• 5.2.3 网红的吸金大法 ··············································································164
• 5.3 如何打造网红店铺 ···········································································168
• 5.3.1 网红买手制的购物模式 ···································································169
• 5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169
• 5.3.3 网红虽然只是销售模式的转变，但有望帮助社交电商平台取代
• 中心电商平台··················································································171
• 5.4 网红与电商的结合 ···········································································176
• 5.4.1 什么是电商及网红电商化 ·······························································176
• 5.4.2 电商发展趋势 ··················································································177
• 5.4.3 运营模式 ·························································································177
• 5.4.4 网红电商的运营优势 ······································································184
• 5.4.5 网红经济点燃社交电商 ···································································184
• 5.4.6 社交电商如何用好“网红思维” ····················································185
• 6.1 “国民老公”——王思聪 ·······························································192
• 6.2 一个集美丽与才华于一身的美女——Papi酱 ··································196
• 6.3 “洪荒少女”——傅园慧 ·······························································207
• 6.4 宠物爱好者——回忆专用小马甲 ····················································210
• 6.5 喜剧导演——叫兽易小星 ·······························································213
• 6.6 内地女模——张大奕 ·······································································217